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Home » In new financing, General Atlantic attributes media tech Amagi at $1.4 billion.        
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In new financing, General Atlantic attributes media tech Amagi at $1.4 billion.        

AdarshBy AdarshJanuary 13, 2023Updated:January 23, 2023No Comments5 Mins Read
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Amagi Media Labs is a media technology company that provides cloud-based telecast and linked TV quick fixes. The company makes it easier to target Television commercials geographically. A unique combination of mainstream press and innovative thinking has paved the way for a new TV-media advertising tool. Amagi provides cost-effective, influential, focused, and result-oriented assistance. General Atlantic recently led a brand-new round of over $100 million, which included approximately $20 million in supplementary buybacks.

Amagi’s capitalization has risen to $1.4 billion, up from $1 billion in March of this year, thanks to the Series F financing. The startup, which has parented approximately $350 million to date (as per Tracxn), said it surpassed the $100 million annualized recurring revenue (ARR) threshold for the second time in the September quarter. As per Amagi, the new funds will be used to broaden its infrastructure selections and put the money in AI-driven customisation, advertising, and live broadcasting ideas.

Amagi Media Labs has received $349.7 million in financing over eight rounds. Their most recent funding came in the form of a Series F round on November 1, 2022. Amagi Media Labs is supported by nine venture capitalists. The most notable venture capitalists are General Atlantic and General Atlantic.

About Amagi

Amagi was originally established in 2008 by Baskar Subramanian, Srinivasan KA, Srividhya Srinivasan. The company is still in operation, and its most recent round of financing was Series F. The corporation ‘s lawful title is Amagi Media Labs Pvt Ltd., and its type of business entity is For Profit. The company focuses on Advertising, B2B, Broadcasting, Media and Entertainment and TV. 

Customers can choose between three corporate concepts from Amagi: Software-as-a-Service (SaaS), ‘Bring your own license,’ and a Managed Hosting Service. Amagi serves the entire material and telecast value network through these designs, which also include broadcast-grade 24×7 linear connection formation, allocation to linear TV, Free Ad-supported Video content TV and other OTT portals, server-side ad insertion and algorithmic ad sales for TV and OTT, cloud-based recovery plans, and much more.

Amagi Cloudport Solutions

Amagi CLOUDPORT enables the management and delivery of rich substance via algorithmic playout streams. It makes use of cutting-edge cloud computing to provide you with extensive usability and dependability, allowing you to boost profits while decreasing costs. 

Amagi CLOUDPORT allows seamless mainstream press ingest, content marketing, timetabling, playout, caption support, graphics rendering insertion, banner advertising, and tracking, all of which are easily accessible remotely via a web-based ui. Implementation and operational expenses were reduced, resulting in more income and savings. Integrates with the most recent Cloud software advancements to dependably deliver your substance to audiences at any time and from any location.

AMAGI Live

Amagi LIVE is an operating system alternative for Amagi CLOUDPORT that allows you to manage a variety of live broadcasts for sequential and VOD networks from any location, allowing you to maximize sales opportunities. Amagi LIVE meets the needs of 24/7 live geometric connection operators, particularly headlines and sports, by providing multi-source imbibe and low bandwidth master control. It manages a variety of live production tasks, including frame-accurate swapping, ad-break control, and vibrant, real-time accelerated graphics insertion. With LIVE, you can deliver interacting live events with pertinent advert breaks to diverse audiences throughout networks and regions.

What makes Amagi unique?

They came from the clouds! Neither a lift-and-shift nor reputation entanglements. Amagi cloud solutions are developed with a ‘cloud-first’ mentality. Their cloud architecture relies on Kubernetes coordination, allowing for on-demand computation without the need for dedicated underlying hardware. They offer their customers a variety of cloud platforms, including Amazon Web Services (AWS) and Google Cloud.

Micro-services and on-demand instances were used to optimize the process. When virtualizing their telecast operations, many of their clients discovered that their cloud – based solutions were 6-8 times more cost-effective than competitors in the industry. They can distribute cheaper prices per feed by using CPU-only occurrences. Their alternatives are Linux-based, saving approximately half the cost of Windows-based systems while also providing dynamic redundancy.

Conclusion

Amagi Media Labs is a media technology company that provides cloud-based telecast and linked TV quick fixes. Amagi was originally established in 2008 by Baskar Subramanian, Srinivasan KA, Srividhya Srinivasan. Customers can choose between three corporate concepts from Amagi: Software-as-a-Service (SaaS), ‘Bring your own licence,’ and a Managed Hosting Service. Amagi serves the entire material and telecast value network through these designs, which also include broadcast-grade 24×7 linear connection formation, allocation to linear TV, Free Ad-supported Video content TV and other OTT portals, server-side ad insertion and algorithmic ad sales for TV and OTT, cloud-based recovery plans, and much more. Their alternatives are Linux-based, saving approximately half the cost of Windows-based systems while also providing dynamic redundancy. Amagi Media Labs has received $349.7 million in financing over eight rounds. Amagi Media Labs is supported by nine venture capitalists. General Atlantic recently led a brand-new round of over $100 million, which included approximately $20 million in supplementary buybacks.

What is Amagi?

Amagi Media Labs is a media technology company that provides cloud-based telecast and linked TV quick fixes.

The company makes it easier to target what?

The company makes it easier to target Television commercials geographically.

Who founded Amagi?

Amagi was originally established in 2008 by Baskar Subramanian, Srinivasan KA, Srividhya Srinivasan. 

What was their most recent round of funding?

The company is still in operation, and its most recent round of financing was Series F. 

How much has the firm raised to date?

Amagi Media Labs has received $349.7 million in financing over eight rounds.

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